BANANAS, Inc.
Creative Process
Giving Tuesday & Annual Giving Campaigns:
The fundraising campaigns saw a marked increase in donations from previous years. Giving Tuesday donations increased more than 182% from $15,459 (2020) to $43,566 (2021). The Annual Campaign donations increased more than 110% from $47,440 (2020) to $100,061 (2021). I’m proud to have created the materials for the 2021 campaigns.
Projects
Digital Graphics
Logo
Multi-page Reports & Workshop Catalogs
Thank You Cards & Postcards
Video Editing & Graphics
design
Digital & Print
Impact Report
Quarterly Workshop Catalog
Social Media Campaign
vectors
Icons
brand
Logo & Identity
Design: The logo retains the main BANANAS colors while adopting a more timeless look. I incorporated 10 stars into the design to pay homage to the number of founding mothers. Pins were created for the various donor levels that were assigned to significant milestones in BANANAS history.
video
Editing & Graphics
Connecting to an audience through storytelling is crucial for any nonprofit. The human element brings value to the brand and encourages people to want to know more. Bringing narratives alive through video is one of the main goals of the marketing strategy. I’ve paired my graphics experience with self-taught editing skills to create video content for fundraising campaigns and a 2-hour virtual event that was in-person before 2020.
My experience with Carree has been nothing short of incredible. Her knowledge of both graphic design and video editing provided a valuable perspective to our branding and fundraising campaigns. Carree understands when to take lead on projects, while simultaneously working in her team. She also has the ability to effectively organize projects and line item tasks, ensuring no detail or deadline is missed. I highly recommend her!